Climate Pledge Arena // Located at Seattle Center, Climate Pledge Arena is the complete redevelopment of a historic landmark, originally built for the 1962 Seattle World’s Fair. It is an industry first, including being the first net zero certified arena in the world. Home to the NHL’s Seattle Kraken, WNBA’s Seattle Storm, and the world’s biggest performers of live music and events, Climate Pledge Arena opened October 22, 2021. Having worked as the creative lead, director, and brand manager, pre- and post- opening, and evolving from a team of one to multi-disciplinary collective, we have done some truly amazing work.
Video Production // Climate Pledge Arena is lucky to have exceptionally talented contract and on-staff videographers. I have been lucky to lead and work with both.
6 Months • I wrote, directed, and produced this with our contract videographer. The goal was to compile footage, sound bites, and photos to celebrate CPA’s “half-birthday” with our fans, guests, and followers showing the breadth of what we had accomplished only 6 months after opening the building.
Lizzo Announcement • A collaboration between myself and another teammate who had the creative idea to use a local middle school marching band to announce Lizzo was coming to Climate Pledge Arena. I directed the shoot, day of. Our video was the only tour announcement picked up by Lizzo’s social media channels and showcased to her over 13.5 million followers.
Tours (Cribs) • As part of the CPA Tours program were able to allow guests and fans an exclusive tour of the Seattle Kraken Locker Room after their historic 2023 postseason run. With the help of Kraken goaltender Philipp Grubauer, we brought MTV Cribs back, Climate Pledge Arena style!
Rain City Showcase // In 2022 Climate Pledge Arena hosted the first ever Rain City Showcase, a preseason game that would show the NBA and the city of Seattle that Climate Pledge Arena was ready to have an NBA team back under its roof. 2023, brings this event back for another year. This project is the project I am most proud of in my career to date. Being able to work side by side with the NBA, was absolutely thrilling and such an amazing learning opportunity.
Specialty Cocktail Program // I have been with this program since its inception and was the driving force in getting it stood up. This program requires coordination between the partnerships, food and beverage, and the marketing teams. My responsibilities are program coordination, photography of cocktails, and design production coordination. This program continues to bring in extra revenue, and is thoughly enjoyed by CPA guests.
Hiring Fest // Climate Pledge Arena has been recognized in the industry for doing things differently. Our recruiting efforts are no different. We wanted to model our hiring drives after a music festival. Creative was well received in its first year and exceeded the needed applicant pool.
Digital Holiday Card // To support our sustainability mission, Climate Pledge Arena has moved to an all digital card sent to our promotors, artist agents, vendors, and partners. CPA loves speaking to our history, so bringing a classic mid-century modern vibe is always a fun space to work in. And who doesn’t love a a little gif action?