Seattle Seahawks, Covid-19 Fan Return to Stadium // Working hand-in-hand with Lumen Field and the Seattle Seahawks, I was tasked to take a complex return to stadium plan and deliver a digestible and easy to follow structure for returning fans and staff. In October of 2020, this project kicked of with the rough idea of have six separate colored zones. Fans were to remain in their specified zone during each event. To accomplish this, around 40± pieces of signage were created for each color zone including breadcrumb floor directional/social distance stickers, bike fence scrim, large format hanging banners off the side of the stadium, tv graphics, etc.

I proposed “Follow the Game Plan”  as an over arching theme to bring an element of levity and call to action on what was being asked of fans at each event. This also allowed the campaign to not only to serve the Seattle Seahawks, but kept in mind Lumen Field’s other tenants the Seattle Sounders and OL Reign professional soccer teams. We had to be sure this worked for all teams; for best adoption of the protocols and longevity, and due to the uncertainty of how long these procedures would need to remain in place.

Additionally, a re-imagining of security screening protocol signs were also added to the project scope. As of today, several signs from this program remain in use all over Lumen Field Stadium in various capacities.