Seattle Children’s Theatre Donation Initiative // I encouraged leadership to take a risk, embrace the newly established brand, and to be bold with the Summer campaign. We took a previous concept and redesigned it to engage the community more, have a greater visual impact, and to start utilizing SCT’s new brand to its fullest. We really wanted this to stand out among all other mail that people were receiving. Included in the package was a sticker to allow for some bonus grassroots marketing. Who doesn’t love stickers?
Seattle Children’s Theatre Donation Initiative // I encouraged leadership to take a risk, embrace the newly established brand, and to be bold with the Summer campaign. We took a previous concept and redesigned it to engage the community more, have a greater visual impact, and to start utilizing SCT’s new brand to its fullest. We really wanted this to stand out among all other mail that people were receiving. Included in the package was a sticker to allow for some bonus grassroots marketing. Who doesn’t love stickers?
Seattle Children’s Theatre 19/20 Subscription Campaign // A series of direct mail pieces to entice current and lapsed subscribers, and multi- ticket buyers to renew their subscriptions for the upcoming season. The first week subscriptions were on sale, we saw a 245% increase in revenue over the previous season, and received several compliments from the public on the ease of use of the new subscription forms and presentation of the new policies.