Living Computers: Museum + Labs // During my time working with Living Computers: Museum + Labs I was tasked on refining their brand holistically. Each program was designed in a way so that it would interconnect witht he overall parent brand. While working with the existing logo, thought and consideration was taken and documented into how and when to use its many variations. Additionally, this brand had a large color palette to work with. During my brand audit, I assigned each brand color to a department/mission value that would then be carried through their marketing/design work as the primary color. This allowed for patrons to associate programs with their respective departments when they saw/engaged with programming, social posts, etc.